Club Deportivo Unión San Felipe

A decade-long partnership developing and managing the digital presence for Unión San Felipe, a historic Chilean First Division soccer club founded in 1956.

Club Background

Club Deportivo Unión San Felipe is a professional soccer club from San Felipe, Chile, competing in the Chilean football league system. Despite being from a smaller city, the club has a passionate fanbase and a rich history in Chilean football.

Challenge

In 2009, most Chilean soccer clubs had minimal web presence: basic static websites with outdated information, no real-time match updates, poor mobile experience, and limited fan engagement online.

Solution

Official Club Website — Built a comprehensive WordPress-based platform: a news section with match reports and club announcements, a team roster with player profiles and statistics, a match schedule with automatic fixture updates, a history section celebrating club heritage, and photo galleries from matches and events.

Fan Engagement — A comment system for fan discussions, social media integration, a newsletter for match-day reminders, and a mobile-optimized experience for stadium access.

SEO Strategy — Implemented aggressive SEO to compete with larger clubs: optimized for club and player name searches, fast-loading pages, regular content updates for freshness, and local SEO for the San Felipe region.

Results

Online Ranking — Top 15 among all Chilean soccer clubs for web presence, outranking several larger, better-funded clubs, with strong organic search visibility.

Fan Engagement — Consistent traffic growth over 10 years, active comment sections on match reports, high newsletter subscription rates, and social media follower growth.

Legacy

After 10 years (2009–2019), I transitioned the site to the club’s internal team, leaving them with documented processes for updates, trained staff on WordPress management, optimized and secure infrastructure, and a strong foundation for future growth.